Privacy
Privacy & Cookie Policy
Last updated: February 2026
Welcome to WhatBritsThink.com. We respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, store and protect information when you use our website.
This policy is written to comply with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
WhatBritsThink.com is an online polling website designed to gather and display opinions on a range of topics. For the purposes of data protection law, WhatBritsThink.com is the data controller.
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: contact@whatbritsthink.com
2. Information We Collect
We aim to collect as little personal data as possible. Depending on how you use the site, we may collect:
a) Information You Provide Voluntarily
Poll responses and votes
Optional demographic information (such as age range, region, or political interest), where clearly indicated
Messages sent via contact forms or email
Poll responses are typically collected anonymously, unless explicitly stated otherwise.
b) Information Collected Automatically
When you visit our website, we may automatically collect:
IP address (usually anonymised or truncated)
Browser type and version
Device and operating system
Pages visited and time spent on the site
Referring website or link
This information is used for security, analytics, and to improve the website.
3. How We Use Your Information
We use collected information to:
Record and display poll results
Improve website performance and user experience
Understand general trends and usage patterns
Prevent fraud, abuse, or manipulation of polls
Respond to enquiries or support requests
We do not sell your personal data to third parties.
4. Legal Bases for Processing
Under UK GDPR, we rely on the following legal bases:
Consent – where you agree to cookies or provide optional information
Legitimate interests – to operate, secure, and improve our website
Legal obligation – where required by law
5. Cookies
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide insights into how they are used.
Cookies We Use
We may use the following types of cookies:
Essential cookies – Required for the website to function correctly (e.g. security, load balancing)
Analytics cookies – Help us understand how visitors use the site (e.g. page views, traffic sources)
Preference cookies – Remember your settings or choices, where applicable
Where required, we will ask for your consent before placing non-essential cookies.
Managing Cookies
You can control or delete cookies through your browser settings. Please note that disabling some cookies may affect website functionality.
6. Analytics and Third-Party Services
We may use third-party analytics providers (such as Google Analytics or similar services) to help us understand how the site is used. These providers may set their own cookies and process anonymised usage data in accordance with their own privacy policies.
We do not allow third parties to use this data for their own marketing purposes.
7. Data Retention
We retain data only for as long as necessary:
Anonymous poll responses may be retained indefinitely for statistical and historical analysis
Contact messages are retained only as long as needed to respond and for record-keeping
Technical logs are retained for a limited period for security and maintenance
8. Data Security
We take appropriate technical and organisational measures to protect your data, including:
Secure servers and encrypted connections (HTTPS)
Access controls and monitoring
Regular security updates
However, no online service can be completely secure, and we cannot guarantee absolute security.
9. Your Data Protection Rights
Under UK data protection law, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us at contact@whatbritsthink.com.
10. Children’s Privacy
WhatBritsThink.com is not intended for children under the age of 13. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.
We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy & Cookie Policy or how your data is handled, please contact:
Email: contact@whatbritsthink.com