Press & Media

Resources, commentary and contact details for journalists

WhatBritsThink.com is an independent polling website tracking public opinion in Britain on politics, society and current issues. Our aim is to make British public opinion easy to explore and understand with transparent methodology and no party-political affiliation.

Journalists, researchers and commentators are welcome to reference our data, with attribution.

Media Contact

For media enquiries, please contact:
 
We welcome enquiries from media outlets and are happy to assist with:
  • Commentary on current polling results
  • Rapid-turnaround polling on topical issues
  • Methodology explanations and background briefings
  • Clear, quotable statistics for reporting
Where possible, we aim to respond promptly to media requests, particularly those with deadlines.
 
When getting in touch, please include:
  • Your publication or outlet
  • Deadline (if applicable)
  • Topic or question of interest
 

Why us

WhatBritsThink.com provides fast, independent polling on British public opinion. We focus on presenting what people across Britain actually think without political bias or editorial framing and with clear methodology so results can be reported accurately on air and in print. 

 

  • Independent UK polling platform

  • Politically neutral, no party or campaign links

  • No editorial spin or interpretation

  • Clear, published methodology

  • Media-ready data for fast, accurate reporting

Using & Citing Our Data

Polling results published by WhatBritsThink.com may be cited by media outlets, provided that:
  • The source is clearly attributed as WhatBritsThink.com
  • Fieldwork dates and sample size are referenced where available
Additional context, breakdowns or confirmation of figures can be provided on request.

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Methodology & Transparency

Our polling is conducted using nationally representative samples of UK adults aged 18 and over. We use online surveys, face- to- face interviews and telephone polling to gather responses quickly and reliably.
 
Our approach includes, where applicable:
  • Data weighted by age, gender, region and socio-economic status for accuracy
  • Fieldwork dates and sample sizes published with every poll
  • Likely-voter identification
  • Clear fieldwork dates and sample sizes
View Full Methodology
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